Our Mission is We Believe in You
We believe coaches should be trained and held accountable to the highest
possible professional standards.
We believe that continuing education is vital and important for an individual coach
and for the viability of the industry.
We believe the coaching industry should nurture diversity and value diverse
leadership.
We believe that coaching changes lives.
We believe that coaching can and should be profitable.
We believe there are unlimited numbers of potential coaching clients for well-
trained and highly qualified coach.
We believe the coaching profession is evolving and we are committed to leading
edge training that supports our coaches and the industry.
The Coaching Industry has Some Challenges and Our Goal is to Answer
Them So You Can Succeed.
The Coaching Industry lacks Diversity
The coaching industry is and has always been very white-centric, more accurately, straight, white-centric. Life coaching is dominated by straight white women. Corporate coaching is dominated by straight white men.
This lack of diversity does a disservice to clients of coaching and the profession itself. We are cheated, as an industry of the wisdom and genius that diverse wisdom will bring.
The Coaching Guild is dedicated to nurturing the growth of diverse coaches. We are also committed amplifying diverse leadership in coaching. We have structured our program intentionally committed to elevate diversity in every way because diverse voices are critically important.
The Coaching Guild requires both racial diversity and gender diversity training for certification. We will always have instructors of color and diverse backgrounds on faculty.
We are committed to doing more than lip service when it comes to diversity. Diversity is one of our core values
The Coaching Industry has a credibility gap
The coaching industry is the wild, wild west of helping professions. It is completely unregulated in any state or any country. There are reasons that is a really good thing. There are also reasons that lack of accountability damages our profession.
Too many coaches aren't making enough money
It’s the dirty little (not so) secret of the coaching industry. A lot of coaches try and fail. More over, a lot of coaches don’t fail per se, but they struggle financially and certainly don’t feel like they are thriving.
Core Values
1
Highest possible standards of professional training
It is our goal to train all of our students with a University level curriculum to ensure the highest professional standards and the best outcomes for our coaches their clients.
2
Nurturing Diversity
Diversity in all its forms is best for coaching a whole, the individual coach, and the clients they serve. We are committed to both elevating and celebrating diversity in our program and our culture.
3
Ongoing support for success
Coach training is as much about community as it is curriculum. For the highest degree of success that community cannot end at graduation. We are dedicated, as a community, to providing ongoing lifetime support for our coaches .
4
Profitability & income security
Diversity in all its forms is best for coaching a whole, the individual coach, and the clients they serve. We are committed to both elevating and celebrating diversity in our program and our culture.
Let's Talk
Are you ready to talk?
Let’s schedule a time for an exploratory, no obligation, let’s figure it out conversation.