We believe coaches should be trained and held accountable to the highest
possible professional standards.
We believe that continuing education is vital and important for an individual coach
and for the viability of the industry.
We believe the coaching industry should nurture diversity and value diverse
leadership.
We believe that coaching changes lives.
We believe that coaching can and should be profitable.
We believe there are unlimited numbers of potential coaching clients for well-
trained and highly qualified coach.
We believe the coaching profession is evolving and we are committed to leading -edge training that supports our coaches and the industry.