A White Coach’s Guide to Not Being Problematic

Our industry learned that performative anti-racism got you some attention. More than a few coaches coopted anti-racism language into their marketing messages. Having a Black Lives Matter banner around your profile photo became a badge of social proof that you were one of the good ones- and we all want people to know we are one of the good ones, right?

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You know might be in a coach training cult when…

I was in discussion with someone recently who told me that any training program in the coaching space would ultimately turn into a coaching clique because people are program loyal, and coaches love strong connections. It will surprise no one when I say I strongly disagree.

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What’s happening at The Coaching Guild this week? Emotional Literacy and it is AMAZING.

ur instructor is bold and brilliant. Kevin Anthony Johnson is the best of the best, and we are blessed to have him. Emotional intelligence is one of those things we tend to take for granted. Ask pretty much anyone, especially a coach, and they will tell you, they both understand emotional intelligence and are naturally highly emotionally intelligent - and while that might be true, the rare opportunity to study with someone who masters this body of work is priceless.

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40% of Students Who Start The Coaching Guild Will Fail AND That is Exactly Why You Should Join

Yes, you can get a weekend certification to be a coach. You can take an online course for $90 in ninety days and get a paper to hang on your wall that says you are a master coach. You can coach with NO training at all and no apologies. Just because you can does not mean you should. We do not need to lower the standards to accommodate more people who want to call themselves a coach. We do not owe anyone certifications or membership cards. We need to eliminate more than we embrace BECAUSE being a coach is more than just a calling. It is a responsibility.

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What Students Are Saying About the Coaching Guild – Graduate Maria Thompson Corley

Coaching is dominated by white women; Lisa is dedicated to training and empowering people from across the broad spectrum of humanity. She provides this much-needed service while continuing to demonstrate the humility needed to be the life-long learners all of us should strive to become. All that, and she remains accessible for her students' needs, not only those related to their coaching practices, but also their lives.

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What’s Happening at The Coaching Guild This Week? Cultural Competency with Iyabo Onipede

In 2020 the coaching industry went through a whiteness reckoning of sorts. Some of our biggest names were called out for some very public missteps regarding race and equity. Equity and accountability became hot-button issues. We were forced to talk about it openly for the first time. It wasn't always graceful.

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