Yes, you can get a weekend certification to be a coach. You can take an online course for $90 in ninety days and get a paper to hang on your wall that says you are a master coach. You can coach with NO training at all and no apologies. Just because you can does not mean you should. We do not need to lower the standards to accommodate more people who want to call themselves a coach. We do not owe anyone certifications or membership cards. We need to eliminate more than we embrace BECAUSE being a coach is more than just a calling. It is a responsibility.
Coaching is dominated by white women; Lisa is dedicated to training and empowering people from across the broad spectrum of humanity. She provides this much-needed service while continuing to demonstrate the humility needed to be the life-long learners all of us should strive to become. All that, and she remains accessible for her students' needs, not only those related to their coaching practices, but also their lives.
Something is happening at The Coaching Guild right now, and by something, I mean the single most important thing. We are graduating students. The first group of students has finished…
In 2020 the coaching industry went through a whiteness reckoning of sorts. Some of our biggest names were called out for some very public missteps regarding race and equity. Equity and accountability became hot-button issues. We were forced to talk about it openly for the first time. It wasn't always graceful.
Clients make assumptions about things like confidentiality requirements and ethical scope of practice standards that do not actually exist.
It required me to look deep inside myself, get clear on what I REALLY wanted, and make the shifts in beliefs, thoughts, habits, and identity to become who I want to be in life. Having done all that personal inner work I feel fully set up to guide clients to whatever they want, and I am able to truly relate to them because I’ve been there too. That kind of client-coach connection is magical.
Income goals will betray you. They will make you compete with yourself and everyone else. The finish line is never enough, and no amount of income will buy the life you think you want if you're chasing a number while believing you can win that race. I am not suggesting money isn't essential. You should have your eye on that ball and treat money with the respect it deserves. A coaching practice has to be profitable to be sustainable.
What is happening at The Coaching Guild this week? We are shaking some shit up. You should read this post because it may explain why some would-be coaches might NOT…
Jacqui has this intuitive way of helping clients turn every aspect of their environment into a living vision board. She coaches clients to bring their future next-self into the present in concrete ways, making becoming your next self immediately gratifying. Under Jacqui's wing, clients get the payoffs of who they want to become on day one in the most minor and most significant ways.
There is a way of making yourself visible and available with intention and purpose. There is a way to market your coaching practice that feels like a welcoming invitation instead of hunting prey. There is a way to be so present for your people that welcoming them into your universe or ecosystem feels as natural as inviting someone you really like over for coffee to talk and deepen your relationship.