A lot of coaches benefit from what clients do not know.

Most clients assume their coach is bound by confidentiality requirements and must have met some basic training standards to work with clients. The lack of training requirements or oversight is an insider secret most coaches do not want to talk about in a public space. A lot of coaches benefit from what clients do not know.

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A White Coach’s Guide to Not Being Problematic

Our industry learned that performative anti-racism got you some attention. More than a few coaches coopted anti-racism language into their marketing messages. Having a Black Lives Matter banner around your profile photo became a badge of social proof that you were one of the good ones- and we all want people to know we are one of the good ones, right?

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You know might be in a coach training cult when…

I was in discussion with someone recently who told me that any training program in the coaching space would ultimately turn into a coaching clique because people are program loyal, and coaches love strong connections. It will surprise no one when I say I strongly disagree.

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This may be an unpopular sermon on big money hype, income goals, and creating a life as a coach.

Income goals will betray you. They will make you compete with yourself and everyone else. The finish line is never enough, and no amount of income will buy the life you think you want if you're chasing a number while believing you can win that race. I am not suggesting money isn't essential. You should have your eye on that ball and treat money with the respect it deserves. A coaching practice has to be profitable to be sustainable.

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Drama-free marketing is what’s happening at The Coaching Guild this week

There is a way of making yourself visible and available with intention and purpose. There is a way to market your coaching practice that feels like a welcoming invitation instead of hunting prey. There is a way to be so present for your people that welcoming them into your universe or ecosystem feels as natural as inviting someone you really like over for coffee to talk and deepen your relationship.

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