Most clients assume their coach is bound by confidentiality requirements and must have met some basic training standards to work with clients. The lack of training requirements or oversight is an insider secret most coaches do not want to talk about in a public space. A lot of coaches benefit from what clients do not know.
Our industry learned that performative anti-racism got you some attention. More than a few coaches coopted anti-racism language into their marketing messages. Having a Black Lives Matter banner around your profile photo became a badge of social proof that you were one of the good ones- and we all want people to know we are one of the good ones, right?
My favorite days as of late are the days on which a student at The Coaching Guild wraps up all the requirements and finishes on the day they do a…
I was in discussion with someone recently who told me that any training program in the coaching space would ultimately turn into a coaching clique because people are program loyal, and coaches love strong connections. It will surprise no one when I say I strongly disagree.
I am bored to death with all the talk in the coaching industry about making all the huge dollars. Sure, that is a thing. I am getting myself some of…
Income goals will betray you. They will make you compete with yourself and everyone else. The finish line is never enough, and no amount of income will buy the life you think you want if you're chasing a number while believing you can win that race. I am not suggesting money isn't essential. You should have your eye on that ball and treat money with the respect it deserves. A coaching practice has to be profitable to be sustainable.
What is happening at The Coaching Guild this week? We are shaking some shit up. You should read this post because it may explain why some would-be coaches might NOT…
There is a way of making yourself visible and available with intention and purpose. There is a way to market your coaching practice that feels like a welcoming invitation instead of hunting prey. There is a way to be so present for your people that welcoming them into your universe or ecosystem feels as natural as inviting someone you really like over for coffee to talk and deepen your relationship.