A lot of coaches benefit from what clients do not know.

Most clients assume their coach is bound by confidentiality requirements and must have met some basic training standards to work with clients. The lack of training requirements or oversight is an insider secret most coaches do not want to talk about in a public space. A lot of coaches benefit from what clients do not know.

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A White Coach’s Guide to Not Being Problematic

Our industry learned that performative anti-racism got you some attention. More than a few coaches coopted anti-racism language into their marketing messages. Having a Black Lives Matter banner around your profile photo became a badge of social proof that you were one of the good ones- and we all want people to know we are one of the good ones, right?

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40% of Students Who Start The Coaching Guild Will Fail AND That is Exactly Why You Should Join

Yes, you can get a weekend certification to be a coach. You can take an online course for $90 in ninety days and get a paper to hang on your wall that says you are a master coach. You can coach with NO training at all and no apologies. Just because you can does not mean you should. We do not need to lower the standards to accommodate more people who want to call themselves a coach. We do not owe anyone certifications or membership cards. We need to eliminate more than we embrace BECAUSE being a coach is more than just a calling. It is a responsibility.

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What Students Are Saying About the Coaching Guild – Graduate Maria Thompson Corley

Coaching is dominated by white women; Lisa is dedicated to training and empowering people from across the broad spectrum of humanity. She provides this much-needed service while continuing to demonstrate the humility needed to be the life-long learners all of us should strive to become. All that, and she remains accessible for her students' needs, not only those related to their coaching practices, but also their lives.

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