Disruption School

MARKETING FOR COACHES THAT GIVE A SHIT

No funnels. No gurus.

Just the truth and the tools.

A think tank for rational marketing mastery

This is NOT fake urgency.

This is NOT filtered authenticity.

This is just the power of knowing what you’re here to say—and how to say it so people hear you and you can make money.

Because if coaching is your calling, marketing should not be your obstacle.


Let’s build individual and unique sales strategies that work for you without selling your soul or your voice.



👁️ What Is Disruption School?

Disruption School is an ongoing marketing and messaging space for coaches who are finished with performance-based strategies, manipulative sales scripts, and recycled funnel formulas.


This is not a hype machine. It is a real support structure for making your work visible, profitable, and unmistakably yours.


You will learn how to write, speak, and share your work in a way that resonates, without cringing at your own content. You will do it in community, not in isolation.



🧠 What You’ll Learn

  • Messaging that reflects your authentic voice, not someone else’s template
  • Offer language that sells because it resonates without pain-point bullshit or coercion
  • Content you can write without compromising your integrity
  • Visibility practices that do not lead to burnout
  • Copy feedback that helps your message land with clarity
  • A marketing rhythm you can sustain over time

You do not need to become a content machine. You need to say what matters—clearly, boldly, and in a way that builds connection and income.



✍️ How It Works

This is a live space—not a graveyard of pre-recorded content.

  • Weekly workshops and live calls
  • Copy clinics and hot seats
  • Coworking sessions to support your writing process
  • Templates and tools designed to help you get visible without compromising your values
  • A community of coaches building their visibility in real time

You are encouraged to show up when you can and catch replays when you need to. You can stay as long as it serves your growth. There is no pressure or scarcity-based manipulation here.



💸 Pricing & Access

👇 Core Membership – $97/month.   

Click here to subscribe

  • Full access to live workshops, coworking, clinics, and community
  • Cancel anytime and return whenever you choose
  • Stay as long as you are building something meaningful

🧠 Disruptor+ – $197/month

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For coaches who want deeper support, faster feedback, and a strategic partner.

Includes everything in the Core tier, plus:

  • Private messaging access (Monday through Friday) for strategy, feedback, or accountability
  • One detailed copy review or edit per month (sales page, post, email, etc.)
  • One private 45-minute coaching session per month

You do not need a five-figure mastermind. You need consistent support from someone who sees you.


🪞️ Community Access Tier – $47/month

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For BIPOC, LGBTQ+, disabled coaches, and anyone navigating financial hardship.

Includes full access to the Core Membership.
There is no gatekeeping or application process. You self-select with integrity.

Access is a value, not a marketing hook. If this space feels like it is for you, it is.


🌀 Free for Active Coaching Guild Students

Disruption School is included for all current students of The Coaching Guild.
Access remains free for 90 days after your final class.

Your training does not end at graduation. We do not build coaches only to watch them disappear.



📍 Why Access Matters

The coaching industry has a visibility problem. The problem is not a lack of powerful voices. The problem is that many of those voices were never meant to fit inside a funnel.


I created Disruption School because I believe:

  • Marketing is a skill that can be learned
  • Language is a form of leadership
  • Access to high-quality support should not be a luxury
  • Coaches do not need gimmicks; they need grounding
  • The most culture-shifting voices are often ignored by the algorithm


If you have been burned by overpriced programs or frozen out by language that never sounded like you, this is your invitation to return to your voice.

Access is not about pity. It is about power redistribution. When more coaches from the margins are seen, everything changes.



👥 About You — and About Me

Maybe you are new to this work. Maybe you have been coaching for years. Either way, you are not here to become a carbon copy of an online marketer.

You became a coach because you know how to help people. You are wired for transformation. You have always been able to hold space, read between the lines, and speak to what matters.


You do not want to chase algorithms or act like a brand. You want to build a body of work. You want your voice to land—ethically, clearly, and in alignment with your actual values.


Disruption School is marketing for dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a space for coaches whose genius cannot be flattened into a script. It is for people who want to get paid without becoming performative. It is for anyone who has felt disconnected from marketing culture but knows their work deserves to be seen.


And me?  My name is Lisa.

I have been coaching for almost three decades. I have seen every tactic come and go. I train some of the best coaches in the market through The Coaching Guild. I have written books, created programs, and supported clients through some of the hardest and most meaningful moments of their lives.


I am still here because I never stopped learning how to market with integrity. I do not believe in formulas. I believe in language that liberates. I believe in sustainable success built on skill and sovereignty. I believe marketing should support your work, not silence it.


This is not just about reach. It is about resonance. And I would love to help you find yours.


✨ Ready to be heard?

Disruption School is open.
No funnel. No guru.
Just the truth. Just the tools.
Just your voice—finally landing.

Marketing as Leadership: Messaging that Moves Culture and Converts Clients.


Make money being you, doing you, for you, while powerfully serving people who need your work.

You do not have to become someone else to be successful. You do not have to dilute your message, change your personality, or follow a blueprint that never fit you to begin with. Disruption School is here to help you build a business that is a reflection of who you actually are.


This is not about high-ticket trickery or glamorized hustle. This is about learning how to make money being yourself, doing what you are called to do, and showing up for the people who are already looking for someone like you. They do not need the most polished brand. They need someone real. They need you.


You are allowed to create success that is deeply personal and unapologetically yours. You are allowed to market with soul, speak with clarity, and sell your work without slipping into a version of yourself that feels hollow. You can build income and impact while staying rooted in your truth.


You can grow your business by being more of who you are, not less.


We are here to support that every step of the way.

Disruption School
is not where you
learn to fit in.
This is where you learn to be undeniable.


A Safe Space to Learn and Be Seen

Disruption School is built on the belief that visibility should never come at the cost of your dignity. This is a space where your voice will be honored—not dissected for sport. There will be no example-making, bullying, or fear-mongering. No shaming people into growth. No extracting your vulnerability to make a point.


You will never be called out in front of the group as a teaching tool. You will never be pressured to speak, share, or perform. Feedback will always be consensual, constructive, and grounded in respect.


We believe that marketing should feel like an act of self-trust, not self-betrayal. This is a space where your nervous system is welcome, where your weirdness is protected, and where your process is honored. Learning to be seen is intimate work. You deserve to do it in a space that is gentle with your becoming.


We lead with integrity, model consent,

and hold space like it matters—

because it does.


Start when you want.  Leave when you want.

No pressure, no upsell.


If you want in, just  email me  or shoot me a message and we will get you an invite to the best marketing party in the game.

Class will be held: Wednesday at Noon Pacific