1. Solid, diverse coach training allows us to confidently coach outside our very narrow scope of personal expertise or experience. Although you may know a whole hell of a lot about what you know, clients will rarely stay within the very narrow parameters of a single zone of genius for very long. Coach training allows us to expand with our clients as they grow beyond our personal (and always limited) life experience.

2. Coach training allows you to see both your blind spots and your sweet spots with much more clarity. Coach training expands your perspective. Seeing yourself and your work more honestly is easier as you apply yourself to learning and working with new concepts. When we work the same way with the same tools for too long, albeit comfortably, our work will not grow because growth is always right on the other side of that comfort zone.

3. Different perspectives change how we see our clients and our work - especially if those different perspectives come from people who are different from you. We tend to congregate where we fit in most easily. Most coach-types think they are good at connecting with other people. Truthfully, most people, including coach-types, are good at connecting with people a lot like themselves. Coach training (especially in small groups) expands your view of yourself, your world, and your ability to support others.

4. Skills matter, and coach training reduces the risk of harming a client  - and yes, clients get hurt in the hands of well-meaning but unskilled coaches too often. No one sets out to harm a client. However, client safety is not given in the intimate container created in a coaching relationship. Comprehensive coach training should focus on client safety vs. coach profit every step of the way. Training in mental health topics and skills that make your work more trauma-informed is incredibly important because we can't take for granted that just because we are compassionate, we will always be able to provide safety in coaching.

5. Getting coach training improves your odds of being successful in your business. Continuing education and training improve the odds of longevity in your practice. Thinking you can create a website and have a coaching biz is naive, potentially heartbreaking, and harmful. The fact that coaching doesn't require licensure doesn't mean training isn't critical. Enthusiasm and a website do not make a thriving coaching practice. Most therapists spend five years or more and upwards of more than 100k to get a license to practice. It is unrealistic to think a coach can or should enter practice for the price of a domain name.



The Coaching Guild is a training coach training program specifically designed to nurture dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a multi-instructor, multi-disciplinary approach to training that prioritizes learning innovative foundational coaching skills and marketing training.

If you are even just a little curious about becoming a coach, you should check us out.