And informed consent is not negotiable

The standard is clear: if you’re taking people’s money, you should be able to explain what you do, how it works, what it’s for, and what it’s not for. You should be able to answer questions about timeline, structure, support, boundaries, and expected outcomes without acting like curiosity is disrespect. Client questions are not an inconvenience. They are part of informed consent.

And yes, sometimes a question can be rooted in anxiety. That’s still not a reason to punish it. It’s a reason to meet it with clarity. Precision calms the nervous system. Vagueness activates it.

If your work is solid, questions make it stronger. If your work depends on mystique, questions expose the cracks.

The Standard: the coaching industry, audited.

If you want coaching and training built on clean claims, consent, and real craft, that’s the work we do inside The Coaching Guild.