Informed Consent Requires Understanding

February 11, 2026

And informed consent is not negotiable

Clarity is not a threat to your authority. It is evidence of it.


One of the fastest ways to spot a shaky offer in the coaching industry is this: a client asks a normal, reasonable question and the coach responds with mystique. “Trust the process.” “Your mind is resisting.” “That’s your scarcity.” Translation: don’t ask for details.


That’s not leadership. That’s performance.




The standard is clear: if you’re taking people’s money, you should be able to explain what you do, how it works, what it’s for, and what it’s not for. You should be able to answer questions about timeline, structure, support, boundaries, and expected outcomes without acting like curiosity is disrespect. Client questions are not an inconvenience. They are part of informed consent.


And yes, sometimes a question can be rooted in anxiety. That’s still not a reason to punish it. It’s a reason to meet it with clarity. Precision calms the nervous system. Vagueness activates it.


If your work is solid, questions make it stronger. If your work depends on mystique, questions expose the cracks.

The Standard: the coaching industry, audited.


If you want coaching and training built on clean claims, consent, and real craft, that’s the work we do inside The Coaching Guild.


The Coaching Guild is a training coach training program specifically designed to nurture dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a multi-instructor, multi-disciplinary approach to training that prioritizes learning innovative foundational coaching skills and marketing training.


If you are interested in coach training done very differently, hit me up for a no-pressure, no BS, no trip, and fall into a sales funnel conversation. Let’s talk about what's possible for you as a coach.

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