You don’t have to exploit pain to build demand.

February 24, 2026

Truama should not be a marketing tool

The Standard of Non-Extraction: trauma is not a marketing funnel.


I am so tired of watching people be taught to turn human pain into a conversion strategy.

Here’s what I mean by “pain point marketing” at its worst: you scan for the tender place, press on it, escalate the fear, then position your offer as the relief. You call it “messaging.” You call it “speaking to their pain.” But a lot of it is just engineered dysregulation.


If your marketing requires someone to feel worse about themselves in order to buy, that is not empowerment. That is extraction.


And yes, I know there’s a difference between naming a real problem and manufacturing one. Ethical marketing can be direct about the consequences of staying stuck. It can name patterns clearly. It can even be sharp. But it does not treat trauma like a lever. It does not use shame as a sales assistant. It does not imply that a person is broken and you are the remedy.



The Standard I’m holding is simple:

People deserve consent in marketing, too.


Consent means clarity. It means you can understand what’s being offered without being pushed into panic. It means you can say no without being told you’re “committed to your limitations.” It means your nervous system is not a target.


If you’re a coach, a healer, a practitioner, a leader of any kind, here’s the replacement:

Tell the truth about what you do.


Make a clear promise you can stand behind.
Invite people who are ready.
Let the rest be no.

You don’t have to exploit pain to build demand. You don’t have to borrow guru tactics to be effective. You can build a real business with standards.


The Coaching Guild is a training coach training program specifically designed to nurture dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a multi-instructor, multi-disciplinary approach to training that prioritizes learning innovative foundational coaching skills and marketing training.


If you are interested in coach training done very differently, hit me up for a no-pressure, no BS, no trip, and fall into a sales funnel conversation. Let’s talk about what's possible for you as a coach.

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