If You Want to Be an “It Girl” in a Sea of “It Girls”—This Isn’t for You

July 24, 2025

Celebrity Coach Culture is Toxic

Let’s not lie to each other.

We both know what’s trending-

-Soft-glow filters,

-Clean brand boards,

-Neutral palettes and gentle affirmations,

-Voice like honey. Branding like balm.

A perfect blend of relatable and aspirational, trauma-informed and Instagram-optimized.


The It Girl Coach™.

She’s a vibe.

She’s a business.

She’s a package-

And she’s everywhere.


But let me be clear:

If that’s what you want,

If you want to be one more It Girl in a sea of perfect feeds and curated depth—

The Coaching Guild isn’t for you.


We are not the apex of the It Girl Coaching pipeline.

We are not training you to smile through complexity

or write copy that cries just enough to convert.


We are not teaching you how to be palatable, popular, or peak performance.

We are training you to coach.

To hold grief like a ritual.

To hear the truth underneath the script.

To sit with someone when the mask slips and not rush to fix it.


We’re training you to disrupt—not just inspire.

To hold contradictions without simplifying them for the algorithm.

To stop turning yourself into a brand

and start becoming a force.


Real coaching?

It doesn’t look good in a 15-second clip.

It’s awkward. Raw. Sacred.

It’s not about being chosen.

It’s about being ready.


You won’t walk out of The Coaching Guild with a perfect pitch and a photo-ready persona.

You’ll walk out with presence.

With the capacity to coach actual humans—

not avatars.


This isn’t for influencers who want to coach.

 This is for the people who want to do the work.

 🖤 Multi-instructor. Multi-disciplinary.

 🖤 No filters. No fluff. No funnel cults.

 🖤 Deep, relational, emotionally intelligent coaching training

 for people who refuse to trade their magic for marketability.


If you want to be seen, followed, adored, there are plenty of programs for that.

If you want to be real, trusted, unshakable,

The Coaching Guild is waiting.

👉 www.thecoachingguild.com




The Coaching Guild is a training coach training program specifically designed to nurture dreamers, artists, creatives, outsiders, rebels, and good troublemakers. It is a multi-instructor, multi-disciplinary approach to training that prioritizes learning innovative foundational coaching skills and marketing training.


If you are interested in coach training done very differently, hit me up for a no-pressure, no BS, no trip, and fall into a sales funnel conversation. Let’s talk about what's possible for you as a coach.


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