Jacqueline Gates – The Queen of Living as If

September 23, 2022

This woman is genius.

What’s happening at The Coaching Guild this week?

Jacqueline Gates.That’s what’s happening. 


We are neck-deep in the magic/science of deliberate identity shifting. Identity shifting is EVERYTHING. That said, it is tricky work because most people think the next shiny thing or goal they are chasing will make them happier forever. We instinctively know that rarely works as well as we want it to, but that doesn’t prevent us from chasing the next new thing anyway. 

Trying to get someone who has shiny object syndrome to understand happiness isn’t about getting that next new thing or to that next new place is real hard. Sustainable change is always about BEING someone different. 


Beliefs=Identity=Behavior=Outcomes

Identity shift=ultimate alignment


There is no way around that. However, embodying the shifts required to become the intentional next version of yourself can feel challenging. A chunk of that work is a mental game that doesn’t seem as if it’s producing tangible change fast enough to be satisfying. It takes daily sustained effort, and at first, that effort doesn’t feel all that rewarding. 


This is where the genius of Jacqui’s work shines. Jacqui has this intuitive way of helping clients turn every aspect of their environment into a living vision board. She coaches clients to bring their future next-self into the present in concrete ways, making becoming your next self immediately gratifying. Under Jacqui’s wing, clients get the payoffs of who they want to become on day one in the most minor and most significant ways. 


Identity shifting isn’t about the big jumps or quantum leaps. Instead, it is an unfolding and expanding that allows a client to own their evolution. This work is nuanced and intuitive. Jacqui’s magic is tangible, incremental, sustainable, and joyful. That is precisely what genius coaching looks like. It is an art. 


She makes it look effortless. It isn’t. The work of identity shifting can feel very formulaic in the toolbox of a coach who doesn’t have the foundational coaching skills to back it up. This is why The Coaching Guild takes a multi-disciplinary approach, training coaches with deep roots in both the practical and the practically magic aspects of coaching that go beyond the personal experience they bring to the work. 



If you want to learn how to be a coach or be a better coach learning from experts like Jacqueline Gates, you should check out The Coaching Guild.We are doing coach training differently.


May 9, 2025
Don't mistake inspiration for perfectionism on display
communicating to extrovert clients
By Abdul Rahman May 8, 2025
When working as a coach, understanding your client's personality can truly transform how effective your sessions are. People have different ways of communicating, and knowing how to tailor your approach can make all the difference. For coaches, one of the most common personality types you'll encounter is extroversion. Extroverted clients thrive on interaction and social environments, making them dynamic but sometimes challenging to coach without the right approach. Grasping the nuances of personality in coaching helps build trust and enhances results. Extroverts often enjoy being social and spontaneous, making a lively and engaging session more effective for them. A coach's ability to adapt these elements into their strategy can lead to more meaningful interactions and successful outcomes. By catering to their vibrant nature, you ensure that your coaching resonates well and delivers the impact you aim for. Understanding Extroverted Clients Extroverts are known for their lively, outgoing personalities. They draw energy from being around others and thrive in interactive settings. These individuals often enjoy talking things out, participating in group activities, and aren't shy about sharing their thoughts. Motivation for extroverts often comes from external sources, like the people around them or the fast-paced environment they're in. When you think about coaching an extroverted client, consider how these traits can influence your approach. They generally prefer discussions over written communications and often value immediate feedback. Here are a few ways extroverted traits can shape their preferences: - Interaction-Driven: They favor engaging and responsive communication where both sides actively participate. - Visual and Verbal Learning: Extroverts often grasp concepts better through discussions, role-playing, and visual aids. - Feedback-Oriented: Quick responses and constructive feedback can keep them motivated and on track. Understanding these qualities means you can tailor your coaching strategies to be more responsive and engaging, leading to what feels like a productive partnership rather than a one-way interaction. Adapting Your Communication Style Communicating effectively with extroverted clients involves injecting energy and enthusiasm into your sessions. These clients respond well to a setting that matches their vibrant nature. Consider how your voice, gestures, and even your facial expressions can project positivity and engagement. This doesn't mean you have to completely change who you are; rather, it's about matching their energy level to create a more dynamic interaction. Regularly show interest in their inputs to keep them motivated and involved. Active listening is another critical component when coaching extroverts. They want to know that their thoughts and opinions are valued. By actively listening, you show them you care about their perspective. It's equally important to provide immediate feedback. Extroverts appreciate knowing how they are doing right then and there, which helps them feel understood and helps them adjust accordingly if needed. Use feedback as a tool to encourage and guide them, reinforcing their strengths while gently steering them away from unproductive habits. Techniques for Effective Engagement To keep extroverted clients fully engaged, incorporate exciting and interactive activities into your sessions. Group coaching can be particularly effective as these clients enjoy sharing ideas with peers. This environment encourages collaboration and discussion, which can result in new insights and a deeper understanding of the material. If group sessions aren't possible, simulate this interaction by using role-playing exercises. Here are a few practical techniques you might consider: - Interactive Discussions: Encourage clients to discuss ideas and share opinions to foster a collaborative learning atmosphere. - Visual Aids: Use charts, diagrams, and videos to appeal to their preference for visual learning. - Mini Workshops: Plan brief, informal workshops within sessions where clients can test out new concepts in a supportive setting. These activities can make learning more enjoyable for your extroverted clients, keeping them actively involved in their own progress. Building Rapport with Extroverts Creating a strong rapport is fundamental to any coaching relationship, especially with extroverted clients. They usually appreciate coaches who are personable and approachable. Open communication builds trust and encourages them to share freely, which can lead to more effective sessions. Offering genuine praise and recognition for their efforts can boost their confidence. Acknowledge their achievements, no matter how small, to encourage continued engagement. Finding common ground or shared interests can also enhance your connection, making sessions more enjoyable for both parties. Final Thoughts Tailoring your communication to fit the unique needs of extroverted clients can lead to rewarding results. By understanding their traits and adapting your methods, you create a learning environment that resonates with them. This approach not only bolsters their growth but also enhances your effectiveness as a coach. Always be willing to adjust and refine your techniques, reflecting on what works best for each individual, to keep your coaching strategies fresh and impactful. Tailoring your communication techniques for extroverted clients can significantly boost your effectiveness as a coach and deepen your connection with them. If you're looking to refine your approach and explore effective strategies in more depth, consider finding out more about coaching for extroverts with The Coaching Guild. Our resources are designed to help you create meaningful coaching experiences that resonate with your clients and promote growth.
Attracting your first client is about building connections and demonstrating genuine value.
By Abdul Rahman May 2, 2025
Discover effective strategies to find a life coach who aligns with your specialty and start attracting your first clients on your coaching journey.