Why you shouldn't worry about alienating potential clients.

theomzone • December 7, 2022

Who you are matters

On people having opinions about things I should never say out loud or publicly as a coach...


ALL COPS ARE BASTARDS-

and until the "good cops" will consistently report, actively investigate, and participate in the prosecution of killer cops, do not talk to me about

"not all cops".


Yeah. I said it, and I say it in various forms, publicly and otherwise, frequently BECAUSE I believe it. I am a proud owner of an ACAB sweatshirt and wear it often.


Anyone who knows me personally knows how I feel about this issue. However, for some reason, a lot of people in the coaching space who do not know me have told me I shouldn't say things like that publicly because a statement like that will alienate potential coaching clients or students. 


Truth.

It will, in fact, alienate people, and that does not impact my zen one bit.

I do not expect people to agree with me. Most people won't, especially people who fall within the demographic of people who look like me.

That's ok.


Recently, I had a coach with self-proclaimed "significant marketing experience" DM me after a post of political nature, offering his services to help me build a seven-figure biz. He told me if should I choose to work with him, I would have to agree to stop posting things that would obviously be offensive to large portions of my potential market. He said my opinions on things like that aren't relevant to my work.


He was not the first, nor will he be the last, person I don't know who will feel the need to tell me my biz would be better served if I'd pipe down and stop sharing my unimportant personal or political opinions.

I remember talking to a potential client looking for relationship support. She was married to a cop. Her daddy was a career police officer. Her granddaddy was a retired Sheriff. I think my opinions might have been relevant in our potential work together -

and while that is an extreme example, I think my clients should know who they are hiring.


Suggesting that I sanitize my public-facing self to be palatable to everyone feels innately dishonest BECAUSE it is dishonest. The people who pay to work with me are not buying a widget. They are hiring a person. I am the product. Who I am, matters.


And for the record, keeping a full client schedule is not an issue for me.

I have plenty of work, not despite my strong opinions but because of them.

Even for people who do not share my beliefs, because of my posts they know I am the kind of coach who:

  • Fights for things and people I care about
  • Is willing to say hard things other people will not
  • Shows up in public and private as one person, so you know who you're going to be working with, without pretense or bullshit

I don't think personal hot takes should be a marketing strategy. I have watched people try that. It's smarmy at best.



I do think hiding who you are is a kind of bait and switch that creates potential harm for our clients. It also makes being a coach feel like living up to impossible standards of appropriateness and perfection is the only way to be worthy.

Be you - or be someone else if you want to, but really, it's easier, and frankly better for the world, for you to just to be you.


May 9, 2025
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communicating to extrovert clients
By Abdul Rahman May 8, 2025
When working as a coach, understanding your client's personality can truly transform how effective your sessions are. People have different ways of communicating, and knowing how to tailor your approach can make all the difference. For coaches, one of the most common personality types you'll encounter is extroversion. Extroverted clients thrive on interaction and social environments, making them dynamic but sometimes challenging to coach without the right approach. Grasping the nuances of personality in coaching helps build trust and enhances results. Extroverts often enjoy being social and spontaneous, making a lively and engaging session more effective for them. A coach's ability to adapt these elements into their strategy can lead to more meaningful interactions and successful outcomes. By catering to their vibrant nature, you ensure that your coaching resonates well and delivers the impact you aim for. Understanding Extroverted Clients Extroverts are known for their lively, outgoing personalities. They draw energy from being around others and thrive in interactive settings. These individuals often enjoy talking things out, participating in group activities, and aren't shy about sharing their thoughts. Motivation for extroverts often comes from external sources, like the people around them or the fast-paced environment they're in. When you think about coaching an extroverted client, consider how these traits can influence your approach. They generally prefer discussions over written communications and often value immediate feedback. Here are a few ways extroverted traits can shape their preferences: - Interaction-Driven: They favor engaging and responsive communication where both sides actively participate. - Visual and Verbal Learning: Extroverts often grasp concepts better through discussions, role-playing, and visual aids. - Feedback-Oriented: Quick responses and constructive feedback can keep them motivated and on track. Understanding these qualities means you can tailor your coaching strategies to be more responsive and engaging, leading to what feels like a productive partnership rather than a one-way interaction. Adapting Your Communication Style Communicating effectively with extroverted clients involves injecting energy and enthusiasm into your sessions. These clients respond well to a setting that matches their vibrant nature. Consider how your voice, gestures, and even your facial expressions can project positivity and engagement. This doesn't mean you have to completely change who you are; rather, it's about matching their energy level to create a more dynamic interaction. Regularly show interest in their inputs to keep them motivated and involved. Active listening is another critical component when coaching extroverts. They want to know that their thoughts and opinions are valued. By actively listening, you show them you care about their perspective. It's equally important to provide immediate feedback. Extroverts appreciate knowing how they are doing right then and there, which helps them feel understood and helps them adjust accordingly if needed. Use feedback as a tool to encourage and guide them, reinforcing their strengths while gently steering them away from unproductive habits. Techniques for Effective Engagement To keep extroverted clients fully engaged, incorporate exciting and interactive activities into your sessions. Group coaching can be particularly effective as these clients enjoy sharing ideas with peers. This environment encourages collaboration and discussion, which can result in new insights and a deeper understanding of the material. If group sessions aren't possible, simulate this interaction by using role-playing exercises. Here are a few practical techniques you might consider: - Interactive Discussions: Encourage clients to discuss ideas and share opinions to foster a collaborative learning atmosphere. - Visual Aids: Use charts, diagrams, and videos to appeal to their preference for visual learning. - Mini Workshops: Plan brief, informal workshops within sessions where clients can test out new concepts in a supportive setting. These activities can make learning more enjoyable for your extroverted clients, keeping them actively involved in their own progress. Building Rapport with Extroverts Creating a strong rapport is fundamental to any coaching relationship, especially with extroverted clients. They usually appreciate coaches who are personable and approachable. Open communication builds trust and encourages them to share freely, which can lead to more effective sessions. Offering genuine praise and recognition for their efforts can boost their confidence. Acknowledge their achievements, no matter how small, to encourage continued engagement. Finding common ground or shared interests can also enhance your connection, making sessions more enjoyable for both parties. Final Thoughts Tailoring your communication to fit the unique needs of extroverted clients can lead to rewarding results. By understanding their traits and adapting your methods, you create a learning environment that resonates with them. This approach not only bolsters their growth but also enhances your effectiveness as a coach. Always be willing to adjust and refine your techniques, reflecting on what works best for each individual, to keep your coaching strategies fresh and impactful. Tailoring your communication techniques for extroverted clients can significantly boost your effectiveness as a coach and deepen your connection with them. If you're looking to refine your approach and explore effective strategies in more depth, consider finding out more about coaching for extroverts with The Coaching Guild. Our resources are designed to help you create meaningful coaching experiences that resonate with your clients and promote growth.
Attracting your first client is about building connections and demonstrating genuine value.
By Abdul Rahman May 2, 2025
Discover effective strategies to find a life coach who aligns with your specialty and start attracting your first clients on your coaching journey.