You Don’t Owe the Holidays a Performance
When marketing becomes emotional obedience

There is a myth in the coaching and wellness world that positivity equals magnetism.
That the brighter you shine, the more people want to be near you.
That smiling, inspiring, and staying “high vibe” is what makes a message resonate.
But positivity is not the root of magnetism.
Truth is.
And the truth is this:
Real people don’t trust the always-happy mask.
They trust the woman who can sit in her own complexity without making it pretty.
The pressure to be relentlessly positive wasn’t born from empowerment — it was born from systems that benefit when you are emotionally easy to consume.
Systems that taught women to be agreeable, taught queer folks to be “palatable,” taught people of color to be “non-threatening,” and taught all of us to perform a version of ourselves that won’t make anyone uncomfortable.
So of course the industry built a model where positivity = success.
Positivity keeps clients inspired, keeps audiences calm, keeps everyone feeling good.
It’s clean.
It’s profitable.
It’s emotionally obedient.
But it’s also dishonest.
You don’t become magnetic by being endlessly bright.
You become magnetic by being
real.
People don’t follow you because you sparkle.
They follow you because something in your voice feels like permission.
Permission to feel.
Permission to question.
Permission to stop pretending.
Permission to breathe in their own skin.
Positivity sells an image.
Truth builds a movement.
And here is the secret no one tells you:
Your humanity is more compelling than your highlight reel.
Your complexity is what makes you unforgettable.
Your depth is what people feel in their chest when they hear you speak.
Your honesty is what lands in someone’s body and stays there.
You don’t need to radiate perfection to be magnetic.
You don’t need to decorate your emotions to be successful.
You don’t need to be “high vibe” to lead.
Your impact lives in the place where your truth meets your courage.
Because the world doesn’t need more polished voices.
The world needs women, queer folks, and people from marginalized communities who are willing to show up unperformed — willing to say, “I’m still becoming,” and lead anyway.
You are not more powerful when you are constantly positive.
You are more powerful when you are honest.
Your magnetism is already there.
It rises every time you stop performing and start telling the truth.


