Cultural Competency with Iyabo Onipede

September 23, 2022

What's Happening at The Coaching Guild

We are just wrapping cultural competency training with Iyabo Onipede



These conversations are challenging, dare I say even confronting at times. They are confronting because you can’t talk about cultural competency without addressing white supremacy culture. Let’s face it; the coaching industry has a whiteness problem. 

Coaching directories are packed from top to bottom with people who look like I do. Generally speaking, the poster child for a successful coach will look like a perky white woman doing life coaching or a grey-haired old white man in corporate coaching. In 2020 the coaching industry went through a whiteness reckoning of sorts. 


Some of our biggest names were called out for some very public missteps regarding race and equity. Equity and accountability became hot-button issues. We were forced to talk about it openly for the first time. It wasn’t always graceful. A lot of people who work in this space had some changes to make. However, for all the public posturing, more importantly, the white coaching industrial complex had some private soul-searching to do. 


Why?


White supremacy culture is systemic, inside coaching, and in society at large. Talking about that feels awkward and innately uncomfortable, especially for white people. Words like race and racism make white people dare I say, white coaches, quake. That said, as coaches, personally and as a collective, we have to learn differently. Those attitudes of white supremacy, especially the ones we don’t see, are harmful to clients of color and, frankly, dangerous to our profession as we move forward in a very multicultural world. 


White coaches need to learn to see their whiteness. They need to know how to decenter whiteness in their work.We need to be taught to accept other cultures as valuable, embracing differences instead of unintentionally enforcing white norms on our clients and audiences. Learn and taught are key and critical words. On the macro-level, in a society, and the micro-level, in a profession that is built systemically on white is right culture, white people can’t see themselves in a system of oppression without being educated – and make no mistake, the coaching universe is built within a system of oppression. 


Whew…

If you just read all of the above and you’re overwhelmed and confused, or maybe offended, you are pretty likely white. If you read it and thought to yourself, yep, that makes sense, you probably aren’t white. Enter Iyabo…Iyabo’s work has changed my coaching practice and, frankly, changed my life. She has influenced and impacted the creation of the entire curriculum at The Coach Guild. 


Iyabo knows her way around this work. I have never met an expert with such a depth of knowledge on these very complicated issues who has such profound compassion. Additionally, Iyabo is a coaching “insider”. She understands coaching from the perspective of both coach and client. She knows how coaches and clients interact with the potential of deep influence a coach can have on a client, which can be a source of profound harm or powerful transformation. Iyabo provides the kind of training I didn’t realize I needed when I started my coaching practice. 


Having the opportunity to get this kind of training from the beginning of a coaching practice, or frankly at any point along the way, is both practice shifting and life-changing.


If you are a rebel, outsider, creative, or good trouble-maker who is interested doing coach training differently, check us out at:www.thecoachingguild.com



May 9, 2025
Don't mistake inspiration for perfectionism on display
communicating to extrovert clients
By Abdul Rahman May 8, 2025
When working as a coach, understanding your client's personality can truly transform how effective your sessions are. People have different ways of communicating, and knowing how to tailor your approach can make all the difference. For coaches, one of the most common personality types you'll encounter is extroversion. Extroverted clients thrive on interaction and social environments, making them dynamic but sometimes challenging to coach without the right approach. Grasping the nuances of personality in coaching helps build trust and enhances results. Extroverts often enjoy being social and spontaneous, making a lively and engaging session more effective for them. A coach's ability to adapt these elements into their strategy can lead to more meaningful interactions and successful outcomes. By catering to their vibrant nature, you ensure that your coaching resonates well and delivers the impact you aim for. Understanding Extroverted Clients Extroverts are known for their lively, outgoing personalities. They draw energy from being around others and thrive in interactive settings. These individuals often enjoy talking things out, participating in group activities, and aren't shy about sharing their thoughts. Motivation for extroverts often comes from external sources, like the people around them or the fast-paced environment they're in. When you think about coaching an extroverted client, consider how these traits can influence your approach. They generally prefer discussions over written communications and often value immediate feedback. Here are a few ways extroverted traits can shape their preferences: - Interaction-Driven: They favor engaging and responsive communication where both sides actively participate. - Visual and Verbal Learning: Extroverts often grasp concepts better through discussions, role-playing, and visual aids. - Feedback-Oriented: Quick responses and constructive feedback can keep them motivated and on track. Understanding these qualities means you can tailor your coaching strategies to be more responsive and engaging, leading to what feels like a productive partnership rather than a one-way interaction. Adapting Your Communication Style Communicating effectively with extroverted clients involves injecting energy and enthusiasm into your sessions. These clients respond well to a setting that matches their vibrant nature. Consider how your voice, gestures, and even your facial expressions can project positivity and engagement. This doesn't mean you have to completely change who you are; rather, it's about matching their energy level to create a more dynamic interaction. Regularly show interest in their inputs to keep them motivated and involved. Active listening is another critical component when coaching extroverts. They want to know that their thoughts and opinions are valued. By actively listening, you show them you care about their perspective. It's equally important to provide immediate feedback. Extroverts appreciate knowing how they are doing right then and there, which helps them feel understood and helps them adjust accordingly if needed. Use feedback as a tool to encourage and guide them, reinforcing their strengths while gently steering them away from unproductive habits. Techniques for Effective Engagement To keep extroverted clients fully engaged, incorporate exciting and interactive activities into your sessions. Group coaching can be particularly effective as these clients enjoy sharing ideas with peers. This environment encourages collaboration and discussion, which can result in new insights and a deeper understanding of the material. If group sessions aren't possible, simulate this interaction by using role-playing exercises. Here are a few practical techniques you might consider: - Interactive Discussions: Encourage clients to discuss ideas and share opinions to foster a collaborative learning atmosphere. - Visual Aids: Use charts, diagrams, and videos to appeal to their preference for visual learning. - Mini Workshops: Plan brief, informal workshops within sessions where clients can test out new concepts in a supportive setting. These activities can make learning more enjoyable for your extroverted clients, keeping them actively involved in their own progress. Building Rapport with Extroverts Creating a strong rapport is fundamental to any coaching relationship, especially with extroverted clients. They usually appreciate coaches who are personable and approachable. Open communication builds trust and encourages them to share freely, which can lead to more effective sessions. Offering genuine praise and recognition for their efforts can boost their confidence. Acknowledge their achievements, no matter how small, to encourage continued engagement. Finding common ground or shared interests can also enhance your connection, making sessions more enjoyable for both parties. Final Thoughts Tailoring your communication to fit the unique needs of extroverted clients can lead to rewarding results. By understanding their traits and adapting your methods, you create a learning environment that resonates with them. This approach not only bolsters their growth but also enhances your effectiveness as a coach. Always be willing to adjust and refine your techniques, reflecting on what works best for each individual, to keep your coaching strategies fresh and impactful. Tailoring your communication techniques for extroverted clients can significantly boost your effectiveness as a coach and deepen your connection with them. If you're looking to refine your approach and explore effective strategies in more depth, consider finding out more about coaching for extroverts with The Coaching Guild. Our resources are designed to help you create meaningful coaching experiences that resonate with your clients and promote growth.
Attracting your first client is about building connections and demonstrating genuine value.
By Abdul Rahman May 2, 2025
Discover effective strategies to find a life coach who aligns with your specialty and start attracting your first clients on your coaching journey.